Black Friday 2018 is looming, and the anticipation for incredible deals is palpable. While official Black Friday deals for Dior fragrances and cosmetics in 2018 are yet to be announced, analyzing past trends – specifically the Black Friday Dior 2017 sales – can provide valuable insights into what we might expect this year. By examining the successes and offerings of 2017, we can strategize our shopping approach and maximize our chances of securing the best Black Friday deals on Dior products. This retrospective will focus on specific products, retailers, and the overall landscape of Dior's Black Friday presence in 2017, offering a predictive framework for navigating the upcoming sales event.
The Landscape of Dior Black Friday 2017:
Dior, a luxury brand synonymous with elegance and prestige, rarely offers dramatic percentage-off discounts on its core product lines. However, Black Friday presents a unique opportunity for the brand to reach a wider audience and potentially introduce new customers to its coveted fragrances and cosmetics. Instead of massive price slashes, Dior's Black Friday strategy in 2017 (and likely in subsequent years) likely centered around:
* Targeted Promotions: Rather than blanket discounts, Dior might have focused on specific product bundles, gift sets, or limited-edition items offered at attractive prices. This approach allows them to maintain brand image while incentivizing purchases.
* Exclusive Black Friday Sets: Creating special gift sets containing multiple products at a price lower than buying the items individually is a common tactic. These sets often feature travel-sized versions or complementary products, enhancing the perceived value.
* Free Gifts with Purchase: Offering a free sample, a travel-sized version of a popular product, or a luxurious makeup bag with a qualifying purchase incentivizes customers to spend more.
* Strategic Partnerships with Retailers: Dior likely collaborated with select retailers to offer exclusive Black Friday deals or promotions, driving traffic to both the brand and the participating stores.
Key Products and Predicted 2018 Trends Based on 2017:
While precise pricing and promotional details from Black Friday 2017 are difficult to definitively source, we can use anecdotal evidence and general industry trends to predict potential offerings for 2018. Let's examine some key categories:
1. Dior Sauvage Black Friday Deals:
Dior Sauvage, the iconic men's fragrance, is a prime candidate for Black Friday promotions. In 2017, we can speculate that retailers likely offered:
* Gift Sets: Bundling Sauvage Eau de Toilette or Eau de Parfum with aftershave balm, shower gel, or deodorant.
* Larger Bottle Sizes at a Slightly Reduced Price: Encouraging customers to purchase larger quantities at a marginally lower price per milliliter.
* Exclusive Black Friday Packaging: Offering the fragrance in special Black Friday-themed packaging to increase desirability.
For 2018, we can anticipate similar strategies. Keep an eye out for Sauvage gift sets, potentially including the newly released flankers or variations of the original fragrance. Expect competitive pricing, although significant percentage discounts are less likely.
2. Miss Dior Eau de Parfum Black Friday Deals:
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